In today’s fast-paced digital world, first impressions matter more than ever. If your website looks outdated, has slow loading times, or doesn’t reflect your brand’s evolution, it’s time for a redesign. A modern, user-friendly website not only enhances the user experience but also boosts your credibility and improves overall performance. Whether you’re looking to update your design to match current trends, improve functionality, or optimize your website for mobile devices, our redesign services help you stay competitive in an ever-changing online environment.
Every business is unique, and so are your website needs. Our approach to website redesign is customized to your specific goals, audience, and vision. We take the time to understand your business, ensuring that the redesign aligns with your objectives while improving key metrics like conversion rates and user engagement. From restructuring your site’s layout to enhancing its visual appeal and implementing SEO best practices, we’re here to create a seamless and compelling online presence that drives results.
The old website design was created in 2012 and although it has lots of admirable qualities the graphics and layout are outdated. It lacks the modern sophistication and essence of Centerpoint Enterprise Solutions.
Although the design is responsive, it was not designed with mobile first devices in mind. Since 60%+ of traffic now comes from mobile devices, this could sometimes lead to a frustrating experience for visitors on smartphones or tablets.
There was limited calls to action and the homepage did not accurately capture all the products and services that Centerpoint Enterprise Solutions now offers. The homepage is the first impression and often the only page a potential user might visit.
In contrast, the new design features a clean, dark layout with intuitive navigation and a mobile-first approach, ensuring the website looks and functions flawlessly across all devices. Key visual elements have been refreshed to reflect the brand’s modern identity, while performance enhancements, such as optimized images and improved load speeds, contribute to a smoother browsing experience.
We've added multiple calls for action and increased engagement by adding exit intent popups and lottie animations. Overall, the new design provides a more engaging, accessible, and user-friendly experience that aligns better with both the company’s goals and the needs of its audience.
The previous Reigel Electrical Services website had served faithfully for many years, providing a basic online presence and an introduction to the company’s trusted name in Northwestern Pennsylvania. While functional, its layout reflected the design conventions of an earlier decade — static, text-heavy, and limited in visual appeal. The graphics and typography no longer represented the professionalism or modern standards of the electrical industry today.
Although technically responsive, the site was not built with a mobile-first approach, making it less intuitive for visitors on phones and tablets — now the majority of web traffic. Calls to action were minimal, making it harder for potential customers to quickly request a quote or learn about specific residential, commercial, and industrial services. The homepage, while informative, didn’t fully communicate the company’s depth of experience, safety certifications, or community values that define Reigel Electrical.
In short, the old site worked — but it didn’t work hard enough for the brand.
The redesigned Reigel Electrical Services website delivers a modern, streamlined experience built to perform. The new design combines professional aesthetics with clean layouts, intuitive navigation, and fast-loading pages optimized for all devices. Every element — from photography to typography — has been refreshed to reflect the company’s trusted reputation and hands-on expertise.
The content was completely restructured and rewritten for clarity, SEO, and conversion. Visitors can now easily explore Reigel’s full range of residential, commercial, and industrial electrical services, while new call-to-action buttons and quote forms guide them seamlessly toward taking the next step. The homepage now functions as a true introduction to the brand — showcasing its family-owned roots, quality workmanship, and local pride across Erie, Crawford, and Warren counties.
Together, these improvements create a professional, approachable, and future-ready online presence that finally matches the quality of Reigel Electrical’s real-world work.
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